Business Intelligence
Know the ground before you commit.
Research on markets, competitors and counterparties for the leadership of international companies. Clear findings, named sources and a firm line between fact and assessment.
Our approach
Decisions are made with incomplete information.
We make that information as complete and reliable as time and sources allow, and to show you plainly where it ends. We start from the decision you face and work back to the questions that matter for it. Everything else stays out of the report.
Services
What we research
No. 01
Market analysis
A structured view of a market: its size and structure, demand drivers, pricing, sales channels and the main forces of change. Built from sources you can check, with estimates marked as estimates.
What you receive
- Market overview with key figures and their sources
- Segment and channel map
- Main trends and their relevance to your position
- Data gaps and open questions, stated plainly
No. 02
Competitive analysis
Who you compete with, how they position themselves, how they price and sell, and where they appear strong or exposed. Based on what competitors publish and what the market says about them.
What you receive
- Profiles of relevant competitors
- Side-by-side comparison of positioning, offer and pricing where public
- Notable moves and signals to watch
- Implications for your strategy, marked as our assessment
No. 03
Market entry research
For a company considering a new country or segment. We look at entry options, practical requirements, likely partners and channels, and the commercial risks, so the decision to enter, wait or decline rests on evidence.
What you receive
- Comparison of entry options, such as direct sales, distributors or partners
- Key commercial requirements and practical hurdles
- Shortlist of potential partners or channels, where in scope
- Questions to put to your legal and tax advisors
No. 04
Commercial due diligence
Background research on a prospective partner, supplier or market before you sign. We review public records and open sources for corporate footprint, ownership where publicly available, commercial track record, reputation and warning signs. This is commercial research, not a legal review or a financial audit.
What you receive
- Counterparty profile
- Corporate structure and ownership from public records, where available
- Reputation and media review
- Red flags and points for follow-up
- A clear statement of scope, sources and limits
No. 05
Decision support and leadership briefings
Concise briefings for leadership ahead of a specific decision, or ongoing monitoring of a market, competitor or topic. Written to be read in minutes and used in a meeting.
What you receive
- Briefing memo on the question at hand
- Options with their trade-offs
- Key uncertainties and the indicators to watch
- Verbal briefing for your leadership team, on request
Formats
Typical deliverables
The format follows the decision. Most engagements use one or more of these.
- No. 01
Briefing memo
A short document that answers a defined question, states our confidence and lists what would change the picture.
- No. 02
Market map
A visual and written overview of a market's segments, participants and channels, with sources.
- No. 03
Due diligence report
A structured profile of a counterparty, with findings, red flags, open points and a clear statement of scope and limits.
- No. 04
Monitoring
Regular updates on a market, competitor or topic, at an interval agreed with you.
Sources and methods
How we know what we know
Our findings are only as good as their sources, so we show them. Each deliverable lists what we used and how much weight it carries.
Open sources
Public registers, company filings, official statistics, trade publications, news media and other publicly available material.
Desk research
Structured review and cross-checking of sources, with conflicting information noted rather than smoothed over.
Expert conversations, where appropriate
Conversations with people who know a market or industry, conducted openly. We do not misrepresent who we are or why we ask, and we do not seek confidential information.
Fact and assessment, kept apart
Every deliverable distinguishes verified fact, reported information and our own assessment, and states our level of confidence.
Boundaries
What our work is not
Clear limits protect you and us. Please read them before you engage us.
Not legal advice. Where a finding has legal implications, we say so and recommend you consult qualified counsel.
Not a financial audit, valuation or investment advice. We do not verify accounts or recommend investments.
No covert methods. Our work is based on lawful, ethical research. We do not use pretexting, deception, surveillance, hacking or any other unlawful means, and we do not ask anyone to breach a duty of confidentiality.
Personal data handled with restraint. Where research concerns individuals, such as the owners or directors of a counterparty, we limit it to what is relevant to the commercial question and handle it in line with applicable data protection law.
No guarantee of completeness. Public information can be incomplete or wrong. We state the limits of what we found and do not promise a particular outcome.
Have a question about a market or a counterparty?
Describe it briefly. We will tell you whether and how we can help.
Write to us